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The Man Who Designed America

The Avanti

The Avanti

"In the early sixties, with Studebaker in serious financial straits, Loewy was asked to design a stylish sports car for the once-powerful automaker. He assembled a team in a Palm Springs bungalow and worked non-stop for 40 days to design the Avanti, an at-once gorgeous and stark-looking coupe with a striking, asymmetrical hood bulge. If Loewy were still alive, he'd surely be aghast at so many of the bland, soap-bars-on-wheels that people drive today without a smidgen of shame."

Photo: The Estate of Raymond Loewy

Nov 18, 2009
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