Written By: Liz Ronk

We do not usually give so much space to the work of men we admire so little. So began a remarkable editor’s note to LIFE’s readers in an April 1970 issue of the magazine, introducing a photographer named Hugo Jaeger a man who, LIFE pointed out, “was a fascist before the Nazi party was formed.”

In that issue, LIFE published a series of startling color pictures that Jaeger made in the late 1930s and 1940s, when he enjoyed unprecedented access to the Third Reich’s upper echelon, traveling with and chronicling Adolf Hitler and his Nazi cohorts at massive rallies, military parades and, frequently, in quieter, private moments. Jaeger’s photos were, it turned out, so attuned to the Führer’s vision of what a so-called Thousand Year Reich might look and feel like that Hitler reportedly declared, upon first seeing the kind of work Jaeger was doing: “The future belongs to color photography.”

The story of how LIFE came to own Jaeger’s collection of roughly 2,000 color photographs—an archive comprising a vast, insider’s portrait of the Reich—is an extraordinary and little-known tale of intrigue from the post-war years.

According to Jaeger’s own account of the creation, preservation and, ultimately, the sale of his photos, the espionage-thriller aspect of the tale began in 1945, when he found himself face to face with half a dozen American soldiers in a small town west of Munich, as Allied troops were making their final push across Germany at war’s end. This very scenario had, for years, been Jaeger’s enduring nightmare: he knew, after all, that he would be arrested or worse if the conquering Americans discovered his trove of pictures and his close, personal connection to Hitler.

On that spring day in 1945, during a search of the house where Jaeger was staying, the Americans found the leather satchel in which the Führer’s personal photographer had hidden literally thousands of color slides. What happened next, however, left Jaeger staggering.

Inside the satchel that held the compromising pictures, Jaeger had also placed a bottle of brandy and a small, ivory gambling toy a spinning top for an old-fashioned game of chance known by, among other names, “put-and-take.” Happy with their find, the soldiers sat down to a session of put-and-take while sharing the bottle of brandy with Jaeger and the owner of the house where the photographer had been living. (Jaeger’s own apartment in Munich had been destroyed in Allied air raids.) The leather satchel, and whatever else was hidden away in it, was forgotten as the brandy dwindled and the game of put-and-take spun on.

After the Americans left, a shaken Jaeger packed the color slides into metal jars and, over time, buried them in various locations on the outskirts of town. In the years following the war, Jaeger occasionally returned to his caches, digging them up, drying them out, repacking and reburying them. He had hidden them systematically over an area of a square mile or so, with notes and a map to guide him back: “From the railroad switch, 263 ties west, then 15 meters north. . . .”

Jaeger finally retrieved the collection for good in the late 1950s all 2,000 of the slides, amazingly, were still in good shape and in 1965, after storing them in a Swiss bank for years, he sold the entire archive to Time Inc.

Here, in grudging acknowledgment of the scope of Jaeger’s achievements as a photographer—acknowledgment, in other words, of the work of a man we admire so little—LIFE.com presents a series of color pictures from the over-the-top celebrations in Berlin marking Hitler’s 50th birthday (April 20, 1939), as well as some of the ludicrously gaudy gifts bestowed on the German leader by his Nazi peers and sycophants.

Seen today, Jaeger’s photographs elicit an unsettling sense of both dismay and dread: dismay at the sheer scale of the tribal, nationalist madness that, not so long ago, convulsed a “civilized” nation of millions; and dread at the horrors that, we know, such madness would soon unleash.


The automobile engineer Ferdinand Porsche (in suit), Adolf Hitler and, immediately to Hitler's left, the head of the German Labour Front, Robert Ley, admire Hitler's birthday gift on his 50th birthday: a convertible Volkswagen.

The automobile engineer Ferdinand Porsche (in suit), Adolf Hitler and, immediately to Hitler’s left, the head of the German Labour Front, Robert Ley, admired Hitler’s birthday gift on his 50th birthday: a convertible Volkswagen.

Hugo Jaeger/Life Pictures/Shutterstock

A rally in celebration of Adolf Hitler's 50th birthday, Berlin, April 20, 1939.

A rally in celebration of Adolf Hitler’s 50th birthday, Berlin, April 20, 1939.

Hugo Jaeger/Life Pictures/Shutterstock

A rally in celebration of Adolf Hitler's 50th birthday, Berlin, April 20, 1939.

A rally in celebration of Adolf Hitler’s 50th birthday, Berlin, April 20, 1939.

Hugo Jaeger/Life Pictures/Shutterstock

The Ost-West-Achse (East-West Axis) in Berlin, site of a massive rally and parade in celebration of Adolf Hitler's 50th birthday, April 20, 1939.

The Ost-West-Achse (East-West Axis) in Berlin, site of a massive rally and parade in celebration of Adolf Hitler’s 50th birthday, April 20, 1939.

Hugo Jaeger/Life Pictures/Shutterstock

German troops goose-step past the reviewing stand during a massive rally and military parade in celebration of Adolf Hitler's 50th birthdayBerlin, April 20, 1939.

German troops goose-stepped past the reviewing stand during a massive rally and military parade in celebration of Adolf Hitler’s 50th birthdayBerlin, April 20, 1939.

Hugo Jaeger/Life Pictures/Shutterstock

Guests of honor at a rally and military parade in celebration of Adolf Hitler's 50th birthday, Berlin, April 20, 1939.

Guests of honor at a rally and military parade in celebration of Adolf Hitler’s 50th birthday, Berlin, April 20, 1939.

Hugo Jaeger/Life Pictures/Shutterstock

Heavy artillery passes the reviewing stand during a military parade in celebration of Adolf Hitler's 50th birthday, Berlin, April 20, 1939.

Heavy artillery passed the reviewing stand during a military parade in celebration of Adolf Hitler’s 50th birthday, Berlin, April 20, 1939.

Hugo Jaeger/Life Pictures/Shutterstock

Rally and military parade in celebration of Adolf Hitler's 50th birthday, Berlin, April 20, 1939.

A rally and military parade in celebration of Adolf Hitler’s 50th birthday, Berlin, April 20, 1939.

Hugo Jaeger/Life Pictures/Shutterstock

Banners hang from buildings in honor of Adolf Hitler's 50th birthday, Berlin, April 20, 1939.

Banners hung from buildings in honor of Adolf Hitler’s 50th birthday, Berlin, April 20, 1939.

Hugo Jaeger/Life Pictures/Shutterstock

Adolf Hitler shakes hands with one of his personal photographers, Heinrich Hoffmann, while his doctor, Theodor Morrell (right) waits to greet the Fuhrer on Hitler's 50th birthday, April 20, 1939, in Berlin.

Adolf Hitler shook hands with one of his personal photographers, Heinrich Hoffmann, while his doctor, Theodor Morrell (right) waited to greet the Fuhrer on Hitler’s 50th birthday, April 20, 1939, in Berlin.

Hugo Jaeger/Life Pictures/Shutterstock

Some of Adolf Hitler's 50th birthday gifts stored in a room at the Reich Chancellery, Berlin, April 1939.

Some of Adolf Hitler’s 50th birthday gifts stored in a room at the Reich Chancellery, Berlin, April 1939.

Hugo Jaeger/Life Pictures/Shutterstock

The automobile engineer and designer Ferdinand Porsche (in suit) presents Hitler with a convertible Volkswagen for Hitler's 50th birthday, Berlin, Germany, April 20, 1939.

The automobile engineer and designer Ferdinand Porsche (in suit) presented Hitler with a convertible Volkswagen for Hitler’s 50th birthday, Berlin, Germany, April 20, 1939.

Hugo Jaeger/Life Pictures/Shutterstock

Some of Adolf Hitler's 50th birthday gifts   including flower vases emblazoned with swastikas   stored in a room at the Reich Chancellery, Berlin, April 1939.

Some of Adolf Hitler’s 50th birthday gifts, including flower vases emblazoned with swastikas, were stored in a room at the Reich Chancellery, Berlin, April 1939.

Hugo Jaeger/Life Pictures/Shutterstock

Adolf Hitler receives a model of a Condor airplane as a gift on his 50th birthday, Berlin, April 20, 1939.

Adolf Hitler received a model of a Condor airplane as a gift on his 50th birthday, Berlin, April 20, 1939. Beside Hitler (left) stood Capt. Hans Bauer, his personal pilot.

Hugo Jaeger/Life Pictures/Shutterstock

Solid gold model of the Haus der Deutschen Kunst (a celebrated German museum), a gift from Luftwaffe commander   and future suicide at the Nuremberg war crimes trials   Hermann Goering to Adolf Hitler on Hitler's 50th birthday, April 20, 1939.

A solid gold model of the Haus der Deutschen Kunst (a celebrated German museum), a gift from Luftwaffe commander—and future suicide at the Nuremberg war crimes trials—Hermann Goering to Adolf Hitler on Hitler’s 50th birthday, April 20, 1939.

Hugo Jaeger/Life Pictures/Shutterstock

The automobile engineer and designer Ferdinand Porsche (in suit) presents Adolf Hitler with a model car during celebrations for Hitler's 50th birthday, Berlin, April 1939.

The automobile engineer and designer Ferdinand Porsche (in suit) presented Adolf Hitler with a model car during celebrations for Hitler’s 50th birthday, Berlin, April 1939.

Hugo Jaeger/Life Pictures/Shutterstock

A hand-worked castle inlaid with precious stones given to Adolf Hitler on his 50th birthday, Berlin, April 20, 1939.

A hand-worked castle inlaid with precious stones given to Adolf Hitler on his 50th birthday, Berlin, April 20, 1939.

Hugo Jaeger/Life Pictures/Shutterstock

Berlin's Brandenburg gate and colonnades are lit up at night in honor of Adolf Hitler's 50th birthday, April 20, 1939.

Berlin’s Brandenburg gate and colonnades were lit up at night in honor of Adolf Hitler’s 50th birthday, April 20, 1939.

Hugo Jaeger/Life Pictures/Shutterstock

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