Miracle on 34th Street: The Perfect Christmas Movie

The following is from LIFE’s new special issue about Miracle on 34th Street, available at newsstands and online:

One of the defining moments of the 1947 film Miracle on 34th Street comes early on, after Kris Kringle has been hired by Macy’s to be the department store’s Santa. The Macy’s toy department manager doesn’t recognize Kris as the real thing, but he sees the potential to make money off him. “I just know with that man on the throne, my toy department will sell more toys than it ever has,” Julian Shellhammer says. “He’s a born salesman. I just feel it.” 

He’s not wrong, either. But Shellhammer goes too far when he gives Kris a list of overstocked toys to push on the children. “Now you’ll find that a great many children will be undecided as to what they want for Christmas,” Shellhammer counsels. “When that happens, you immediately suggest one of these items.” 

At this moment, viewers see a clear divide between Kringle and Shellhammer. Although Kringle has already embraced holiday shopping—playing the role of Santa in Macy’s Thanksgiving Day Parade and accepting a job at the department store behemoth—we now see where Kringle draws the line. “Imagine making a child take something he doesn’t want just because [Shellhammer] bought too many of the wrong toys,” Kringle muses as he rips up the list. “That’s what I’ve been fighting against for years—the way they commercialize Christmas.”

When the movie came out in 1947, the commercialization of Christmas had been going on for some time. The holiday shopping season was firmly entrenched in American society. Shoppers hit department stores en masse, and holiday spending became a key driver of the consumer economy. One sign of the gathering frenzy had come in 1912, when progressive labor reformers openly urged shoppers to plan ahead and do their holiday shopping as early as possible to lighten the load for retail staff. “Thousands of workers in every city have been taught by bitter experience to look forward to Christmas with dread,” the Consumers’ League of New York lamented in a magazine advertisement that year. “Every shop girl knows that the coming Christmas season will mean to her an immense amount of extra work, of nervous strain and exhaustion. The great army of workers whom you do not see—the bundle wrappers, drivers and errand boys—look forward to Christmas as a hateful time of undeserved effort and hardship.” Shopkeepers worked to attract the bustling holiday crowd to their stores by offering a wide range of Christmas-themed goods, and children’s toys—stuffed toys, dolls, train sets—were especially popular.

By the mid-1940s—the era that sparked Miracle on 34th Street—the U.S. economy was kicking into high gear after the Great Depression, in part due to production required during World War II. With the war over, jobs were plentiful and wages higher. And, because of the lack of consumer goods during the war, Americans were eager to spend. The postwar years were also the beginning of the baby boom, which would push the demand for children’s goods even higher.

In Miracle, Kringle, rather than following Shellhammer’s cynical directive to push overstocked toys on disappointed children, performs the ultimate act of customer service by pointing shoppers to competing stores that do carry the toys they want. The Macy’s manager is at first horrified—until parents congratulate him on this new marketing tactic and promise they’ll be loyal Macy’s shoppers from now on. The fictional “Mr. Macy” declares the new store motto will be “to place public service ahead of profits”—in the name of making a bigger profit than ever.

The resolution shows how Miracle is hardly a deep critique of holiday consumerism. In some ways, it’s closer to an embrace. Kringle knows where to send kids for the toys they want because he has an expansive knowledge of New York City’s stores and their toy inventory. He simply puts kids’ toy preferences over the profits of one store in particular. In the movie’s climax the ultimate Christmas gift is the consummate act of middle class spending—the purchase of a house. In this case, consumerism isn’t a nefarious concept but instead one that signals security and a means for a new family to come together in comfort. The Kris Kringle of Miracle may be put off by a world fraught with profit margins and clearance sales, but he also knows that, when done thoughtfully and with a sprinkle of faith, Christmas and gift-giving go together like milk and cookies. 

Here are a selection of photos from LIFE’s new special issue about Miracle on 34th Street:

Cover images: (Gwenn & Wood) AF Archive/Allstar Picture Library Ltd./Alamy; (sky background) Standret/Shutterstock; (Gimbels & Macy’s buildings) Bettmann/Getty

The heroes of Miracle on 34th Street—John Payne as Fred Gailey, Maureen O’Hara as Doris Walker, Natalie Wood as Susan Walker, and Edmund Gwenn as Kris Kringle—gather at a Christmas party near the movie’s climax.

20th Century Fox/Kobal/Shutterstock

Kris Kringle (Edmund Gwenn) brings out the playful side of Susan Walker (Natalie Wood) and shows her the joy of make-believe as Fred Gailey (John Payne) looks on in the 1947 film Miracle on 34th Street.

20th Century Fox/Photo 12/Alamy

Richard Attenborough took on the role of Kriss Kringle in the 1994 remake of Miracle on 34th Street.

© 20th Century Fox, Courtesy Photofest

In the 1994 remake of Miracle on 34th Street, Dylan McDermott (right), in the role of Bryan Bedford, defended Kriss Kringle in the movie’s trial scene.

Collection Christophel/Alamy

The wrapping department at Macy’s was busy during Christmastime in 1948.

Nina Leen/The LIFE Picture Collection/Shutterstock

A crew of Santas readied to work at Macy’s, 1948.

Nina Leen/The LIFE Picture Collection/Shutterstock

Woody Woodpecker delighted the crowds at the Macy’s Thanksgiving parade in 1989; the store and its parade were integral settings in the 1947 movie Miracle on 34th Street.

Bettmann/Getty

Zip Service: When the Model Met the Mobot

In 1961 Hughes Aircraft had a new technology that it wanted to introduce to the public. That desire led to one of LIFE’s stranger photoshoots.

The invention was the Mobot, and this motorized robot performed a valuable function. Workers at nuclear sites could use the Mobot’s mechanical arms to operate machinery remotely and without fear of exposure to radioactive materials. A story in Popular Mechanics in 1960 talked about how “Mobot Mark 1, the first mobile remote-controlled handling machine for radiation labs too dangerous for man, flexed his steel arms recently and showed how he can move into `hot’ areas and perform intricate tasks.”

The concept is obviously a valuable one—a lifesaver, really. Today remotely operated robots continue to be a valuable tool for handling potentially lethal tasks such as bomb disposal. Which makes the LIFE photoshoot for the robot all the more curious. In the photos by the great J.R. Eyerman, the Mobot is depicted not as handling a dangerous assignment but helping a model go through her beauty routine. The Mobot and its mechanical arms help the model do her nails and comb her hair. The Mobot’s most helpful contribution was to zip up the model’s dress.

The zipping scenario was a smart one, because women getting into dresses sometimes do need an extra set of hands, and human ones aren’t always available. But as the site Fanboy.com noted in a story on the Mobot, the real absurdity of the demo was that zipping a dress required not only a room-sized machine and a human engineer to operate it.

Even if the Mobot wasn’t the most efficient way to get that zipper up, the shoot did point up a problem for dress-wearers that the world of technology has not entirely forgotten. In 2016 at a fashion conference, a paper argued that automated zippers would be a great help to the infirm and the elderly, The year before the MIT Robotics Lab had developed a prototype of an automated zipper that lived inside the dress. One thing is clear: if automated zipping ever becomes a part of our lives, it is much more likely to be invisible that room-sized.

The Mobot, a creation of Hughes Aircraft Electronic Labs, demonstrated its abilities by helping a model go through her beauty routine, 1961.

J.R. Eyerman/LIFE Picture Collection/Shutterstock

The Mobot demonstrated its capabilities by helping a model go through her beauty routine, Hughes Aircraft, California, 1961.

J.R. Eyerman/LIFE Picture Collection/Shutterstock

Hughes Aircraft Electronic Labs’ ‘Mobot’ dressing a woman, California, United States, 1961

J.R. Eyerman/LIFE Picture Collection/Shutterstock

An engineer operated the Mobot mobile robots, Hughes Aircraft Electronic Laboratory, California, 1961.

J.R. Eyerman/LIFE Picture Collection/Shutterstock

Marlon Brando: Portraits of a Charismatic Young Star, 1952

By 1952, Marlon Brando was well on his way in Hollywood, with three remarkable roles under his belt: his big-screen debut as a paraplegic war vet in The Men; a searing on-screen reprisal of his Broadway turn as the iconic brute Stanley Kowalski in director Elia Kazan’s A Streetcar Named Desire; and the title role in the biopic, Viva Zapata!, about the Mexican revolutionary hero.

But for all those successes, Brando had not yet made the cover of LIFE — a magazine that prided itself on capturing and reflecting the nations’ obsessions and interests, week after week after week. In 1952, that oversight was remedied, as legendary photographer Margaret Bourke-White shot a portrait session with Brando, capturing the 28-year-old star in a casual, playful mood.

For reasons lost to time, Bourke-White’s photos — discovered in LIFE’s archives and marked with the sole descriptive phrase, “cover tries” — were never published in the magazine. (Though Bourke-White’s portraits never saw the light of day, Brando ultimately did grace the cover of LIFE, making his first appearance in character as Antony from Julius Caesar in the April 20, 1953, issue. He’d appear on the cover three more times.)

It is difficult to look at the face of the young Brando without feeling the influence of his most iconic performances, from On the Waterfront to The Godfather. Here, meet the young Brando at his most charismatic and mysterious, seen through the lens of one of LIFE’s greatest photographers, in a series of photos that never ran in the magazine.

Liz Ronk, who edited this gallery, is the Photo Editor for LIFE.com. Follow her on Twitter @lizabethronk.

Marlon Brando, 1952.

Marlon Brando, 1952

Margaret Bourke-White/Life Pictures/Shutterstock

Marlon Brando, 1952.

Marlon Brando, 1952

Margaret Bourke-White/Life Pictures/Shutterstock

Marlon Brando, 1952

Marlon Brando, 1952

Margaret Bourke-White/Life Pictures/Shutterstock

Marlon Brando, 1952

Marlon Brando, 1952

Margaret Bourke-White/Life Pictures/Shutterstock

Marlon Brando, 1952

Marlon Brando, 1952

Margaret Bourke-White/Life Pictures/Shutterstock

Marlon Brando, 1952

Marlon Brando, 1952

Margaret Bourke-White/Life Pictures/Shutterstock

Marlon Brando, 1952

Marlon Brando, 1952

Margaret Bourke-White Time & Life Pictures/Shutterstock

Marlon Brando, 1952

Marlon Brando, 1952

Margaret Bourke-White Time & Life Pictures/Shutterstock

Marlon Brando: First LIFE Cover

Marlon Brando: First LIFE Cover

Margaret Bourke-White Time & Life Pictures/Shutterstock

The New ‘Seven Wonders of the World’

The Seven Wonders of the Ancient World and the Seven Wonders of the ‘New World’ have captivated generations of travelers and historians for centuries. Lists declaring different “wonders of the world” have been compiled since antiquity to record some of the world’s most breathtaking natural and man-made historic sites.

Dating back to the 2nd century BCE, the original list was a massive testament to the sheer ingenuity, innovation, and creativity of Earth’s early civilizations. 

In 1999, an initiative was started by Swiss explorer Bernard Weber to update the list and choose the New Seven Wonders of the World from a selection of existing monuments. The results of the 7 Wonders of the New World were announced in 2007 with the Pyramids of Giza, the only remaining original wonder, being named as an honorary wonder. 

In addition to all being UNESCO World Heritage Sites, the New 7 Wonders of the World are all architectural sites of enormous scale and are among some of the most visited tourist attractions in the world.

The Seven Wonders of the New World 

The Great Wall of China (China)

Christ the Redeemer (Rio De Janeiro, Brazil)

Machu Picchu (Peru)

Chichen Itza (Yucatan Peninsula, Mexico)

The Roman Colosseum (Rome, Italy) 

The Taj Mahal (Agra, India) 

Petra (Jordan)

Many LIFE photographers have captured these spectacular sites, and below you will find images from the seven dynamic destinations. 

The Great Wall of China

The Great Wall Of China, 1920.

Mansell Collection / LIFE Picture Collection

U.S. President, Richard Nixon, visit The Great Wall of China, 1972.

John Dominis / LIFE Picture Collection

From the September 8, 1941 issue of LIFE: “From a plane, you can see the Great Wall of China, writhing and coiling like a frozen dragon across 1,500 miles of the North.”

Christ the Redeemer

Christ The Redeemer Statue, 1941.

Hart Preston / LIFE Picture Collection

Christ the Redeemer, Tijuca Forest on the Corcovado Mountain, Rio de Janeiro, Brazil, 1973.

Alfred Eisenstaedt / LIFE Picture Collection

Machu Picchu 

View of terraces in the ancient Incan city of Machu Picchu, 1947.

Dmitri Kessel / LIFE Picture Collection

The Ruins of Machu Picchu, 1945.

Frank Scherschel / LIFE Picture Collection

Incan ruins at Machu Picchu, 1948.

Dmitri Kessel / LIFE Picture Collection

A view showing the temple with the alter and sundial at Machu Picchu in Urubamba , Peru, 1945.

Frank Scherschel / LIFE Picture Collection

From the January 19, 1968 issue of LIFE: “Locked between two massive peaks of the Andes, and balanced at the edge of sheer, menacing abyss, lie the ruined palaces and temples of an Incan City. Machu Picchu. The jungle growths that obscured Machu Picchu for centuries have been cleared away. But the natives swear the ancient gods still linger, laughing and whispering among themselves.”

Chichen Itza

The Mayan temple, Chichen Itza, in ruins, Mexico, 1946.

Dmitri Kessel / LIFE Picture Collection

Ancient Mayan city of Chichen Itza built by Mayans in 6th century dedicated to a godlike leader, Kukulcan, 1946.

Dmitri Kessel / LIFE Picture Collection

Cultural site in Central America, Chichen Itza, Yucatan.

Mansell Collection / LIFE Picture Collection

Cultural Site in Central America, Chichen Itza, Yucutan.

Mansell Collection / LIFE Picture Collection

The Roman Colosseum 

A view showing the interior of the Colosseum in Rome, Italy in 1940.

Thomas D. McAvoy / LIFE Picture Collection

Exterior view of the Roman Colosseum, Italy, 1940.

Thomas D. McAvoy / LIFE Picture Collection

A night-time view of the ruins of the Roman Colosseum, Italy, 1940.

Carl Mydans / LIFE Picture Collection

Crowds of people in the city near the Roman Colosseum, 1944.

George Silk / LIFE Picture Collection

Taj Mahal

On tour with the United Service Organizations in the China-Burma-India theater of World War II, India, December 1944.

US Army Signal Corps / The LIFE Picture Collection

Aerial view of the famed Taj Mahal, 1944.

Thomas D. McAvoy / LIFE Picture Collection

Taj Mahal by Moonlight, 1952.

James Burke / LIFE Picture Collection

Mrs. John F. Kennedy during tour of India visiting the Taj Mahal, 1962.

Art Rickerby / LIFE Picture Collection

From the August 31, 1962 issue of LIFE: “Shimmering in the moonlight as delicate and cool as its own white marble skin, the Taj Mahal at Agra, India floats in a romantic dream which has charmed tourists for 300 years and has made ‘The Taj’ the most famous mausoleum in the world.”

Petra

Petra, Jordan.

Mansell Collection / LIFE Picture Collection

Petra, Jordan.

Mansell Collection / LIFE Picture Collection

Petra, Jordan.

Mansell Collection / LIFE Picture Collection

From the October 31, 1949 issue of LIFE: “Hidden in a narrow, sheer-sided valley in the craggy wilderness of southern Trans-Jordan are the ruins of the strangest city ever built by man. Its name is Petra, which means ‘rock,’ and is aptly named. For here, carved like giant cameos into the faces of towering pink and orange cliffs, are hundreds of tombs, temples, and palaces whose severe classic beauty stands out in fantastic contrast to the windworn living rock of which they are a part.”

A Holiday Icon: The Rockefeller Center Christmas Tree

The Rockefeller Center Christmas Tree in Manhattan is the epitome of New York’s holiday season. With humble beginnings, the tree is considered an international symbol of Christmas and is ceremoniously lit every year on the Wednesday after Thanksgiving. Let’s dive deeper into the history behind this iconic holiday symbol and view photos of the famous tree from LIFE’s vast archive.

In December 1931, at the height of the Great Depression, construction workers building the Rockefeller Center complex pooled their money together to buy a 20-foot balsam fir Christmas tree to put up outside of the center. Two years later, in 1933, Rockefeller Center made the tree an annual tradition, and the first Christmas tree-lighting ceremony took place.

The size of the tree and its decorations grew more elaborate over the years; and, in 1951, the first televised tree lighting ceremony aired. Other traditions also began to take shape, including the now infamous collection of herald angels in the Channel Gardens and the larger-than-life Swarovski star that adorns the top of the tree. 

Between 70-100 feet, the Rockefeller Center Christmas tree is usually a Norway spruce, and it remains on display through the start of the New Year. After the holiday season, the famous tree is taken down, turned into lumber, donated to Habitat for Humanity, and used to build homes for those in need. 

The Rockefeller Center Christmas tree will be lit for the 2023 holiday season during a special ceremony on Wednesday, November 29th. Watch the world’s most famous Christmas tree come to life during the Christmas at Rockefeller Center special airing on NBC. 

You can also find a historical anecdote about the Rockefeller Center Christmas Tree from an original 1972 issue of LIFE magazine by clicking here.  

Rockefeller Center Christmas tree at night, 1952.

Alfred Eisenstaedt / LIFE Picture Collection

People walking near the Rockefeller Center Christmas tree during a snowstorm, New York City, New York, 1948.

Al Fenn / LIFE Picture Collection Al Fenn / LIFE Picture Collection

Christmas decorations at Rockefeller Plaza, New York City, New York, 1949.

Andreas Feininger / LIFE Picture Collection

Aerial wide-angle view of Rockefeller Center skating rink and Christmas tree, 1956.

Yale Joel / LIFE Picture Collection

Christmas tree being set-up in Rockefeller Center.

Bill Ray / LIFE Picture Collection

Christmas Tree being removed from Rockefeller Center.

Bill Ray / LIFE Picture Collection

Christmas tree being removed from Rockefeller Center.

Bill Ray / LIFE Picture Collection

Rockefeller Center Christmas Tree turned into mulch.

Bill Ray / LIFE Picture Collection

Rockefeller Center Christmas Tree turned into mulch.

Bill Ray / LIFE Picture Collection

Rockefeller Center Christmas Tree turned into mulch.

Bill Ray / LIFE Picture Collection

Christmas tree at Rockefeller Center, 1940.

Nina Leen / LIFE Picture Collection

People gathering near Christmas tree at Rockefeller Center, New York City, New York, 1940.

Nina Leen / LIFE Picture Collection

Rockefeller Center Christmas Tree at night, 1952.

Alfred Eisenstaedt / LIFE Picture Collection

Rockefeller Center Christmas tree at night.

LIFE Picture Collection

Her Perfect Refuge: Mae West in Vegas

The combination of Mae West and Las Vegas seems like a natural match. Both made their names on crowd-pleasing raunch. She famously declared “Too much a good thing can be wonderful,” and that phrase could easily serve the civic motto of the glitzy playground in the desert.

In 1954 she opened up a nightclub act at the Sahara hotel, and LIFE photographer Loomis Dean was on hand to capture the spectacle. His pictures show West, who was born in 1893, as a woman ahead of her time. She took the stage surrounded by proto-Chippendales in loincloths, each man more ostentatiously muscled than the next. The sexagenarian woman was presented as the lord of her domain.

But the reason that West ended up in Las Vegas something less than a fantasy. She was there because Hollywood couldn’t handle her.

West had initially made her name in movies with a string of hits that brightened up the Great Depression, but that was before Hollywood censors got to work and essentially put an end to her film career.

In a director’s statement that accompanied Dirty Blonde, an episode of PBS’s American Masters devoted to West, Sally Rosenthal and Julia Marchesi recounted how West’s sexualized screen persona suffered a death from a thousand cuts:

The censors began editing her screenplays with heavy strokes, obliterating her saucy dialogue and rendering jokes senseless. For a while, West was able to work around it with double entendres and suggestive intonations, but the censors began rejecting finished films and ordering costly reshoots with their own story changes. The films grew dull; audiences grew bored. Ticket sales fell. Moviegoers opted for a bubbly Shirley Temple over a neutered Mae West. The Hollywood Reporter labeled West “box office poison,” and her film career was over.

Las Vegas offered her a chance to become her old, untamed self. And the showroom of the Sahara proved to be the perfect place to reconnect with her former audience, many of whom were now in retirement age and happy to see a performer they had enjoyed decades before.

The Vegas run proved to be a last hurrah, at least in public. When she was done with Vegas, she went for the classic Mae West ending, moving to Beverly Hills with one of the musclemen from her show, who happened to be thirty years younger than she was.

According to Rosenthal and Marchesi, she remained a relatively private person from then on:

Other than occasional television appearances – including an exceptionally popular episode of Mister Ed – West mostly kept to herself. She rarely went out during the day, to avoid the aging effects of the sun. She insisted to interviewers that she could still pass for 26, and rejected the role of Norma Desmond in Sunset Boulevard, as well as roles in Pal Joey and various Fellini movies – roles that she felt would ridicule her persona and undermine her identity as a comedic sex symbol. She would eventually make two more films, under the condition that she have creative control and could rewrite her lines as she saw fit. Both films flopped; audiences were uncomfortable with the spectacle of an older woman with a voracious sexual appetite. By the 1970s, sex was no longer a taboo subject – but in presenting a post-menopausal woman with a powerful libido, West had found one last line audiences were still not ready to cross.

If she had to leave the public with a last impression, she could do worse than the one captured in Loomis’s images—that of a woman totally in command, and completely herself.

Mae West preparing to go on stage for her Las Vegas nightclub act, 1954.

Loomis Dean/LIFE Picture Collection/Shutterstock

Mae West (center) made her nightclub debut with loin-clothed dancers at Hotel Sahara in Las Vegas, 1954.

Loomis Dean/LIFE Picture Collection/Shutterstock

Mae West (center) performed at the Hotel Sahara in Las Vegas, 1954.

Loomis Dean/LIFE Picture Collection/Shutterstock

Mae West (center) performed at the Hotel Sahara in Las Vegas, 1954.

Loomis Dean/LIFE Picture Collection/Shutterstock

Mae West (center) and her crew of muscly dancers performed her nightclub act at the Hotel Sahara in Las Vegas, 1954.

Loomis Dean/LIFE Picture Collection/Shutterstock

Mae West (center) performed at the Hotel Sahara in Las Vegas, 1954.

Loomis Dean/LIFE Picture Collection/Shutterstock

Mae West (left) performed at the Hotel Sahara in Las Vegas, 1954.

Loomis Dean/LIFE Picture Collection/Shutterstock

Mae West (center) performed at the Hotel Sahara in Las Vegas, 1954.

Loomis Dean/LIFE Picture Collection/Shutterstock

Mae West (right) performed at the Hotel Sahara in Las Vegas, 1954.

Loomis Dean/LIFE Picture Collection/Shutterstock

Mae West performed at the Hotel Sahara in Las Vegas, 1954.

Loomis Dean/LIFE Picture Collection/Shutterstock

Mae West (center) performed at the Hotel Sahara in Las Vegas, 1954.

Loomis Dean/LIFE Picture Collection/Shutterstock

Mae West performed at the Hotel Sahara in Las Vegas, 1954.

Loomis Dean/LIFE Picture Collection/Shutterstock

Mae West backstage at the Hotel Sahara with one of the co-stars of her Las Vegas show, 1954.

Loomis Dean/LIFE Picture Collection/Shutterstock

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